Glosario
Plum - Plataforma de recompensas, incentivos y pagos
Recompensas por mercancía
Merchandise rewards refer to tangible goods or products offered as incentives or recognition in loyalty programs, corporate recognition initiatives, or employee engagement strategies.
These rewards range from branded company items to high-end electronics, and are designed to motivate and engage participants by offering desirable, physical tokens of appreciation.
¿Qué son los premios a la mercancía?
Las recompensas de productos son un tipo de programa de incentivos en el que los usuarios ganan puntos, millas o créditos que pueden canjear por productos físicos. Estos productos suelen elegirse de un catálogo o de una plataforma en línea ofrecida por el proveedor del programa.
What is the purpose of merchandise rewards in incentive programs?
Merchandise rewards serve multiple strategic purposes within incentive programs aimed at enhancing motivation and engagement:
- Motivate participants to achieve goals or complete desired actions.
- Recognize individual or team accomplishments.
- Retain engagement by offering tangible, memorable rewards.
- Reinforce positive behaviors and brand loyalty.
- Create a sense of appreciation and long-term value.
How are merchandise rewards earned?
Merchandise rewards are typically earned by completing predefined actions such as achieving performance goals, accumulating points, participating in promotions, or reaching loyalty milestones.
How can recipients redeem merchandise rewards?
Recipients can redeem merchandise rewards by logging into a rewards platform, browsing the available catalog, selecting an item, and confirming delivery or redemption details.
¿Cuáles son los mejores tipos de recompensas por mercancía?
Las mejores recompensas de mercancía para los clientes dependen de algunos factores, pero he aquí algunos ganadores generales:
- Branded merchandise: Offer items like t-shirts, hats, or water bottles that let loyal customers showcase their brand affinity.
- Limited edition items: Provide exclusive products or early access to new releases to create a sense of value and exclusivity.
- Eco-friendly merchandise: Use rewards made from sustainable materials or those that support environmental causes to appeal to eco-conscious customers.
- Curated bundles or mystery boxes: Surprise customers with themed bundles or mystery boxes filled with popular merchandise.
- Complementary merchandise: Offer products that enhance your main offerings, such as travel accessories for a clothing store.
What factors should be considered when selecting merchandise rewards?
Selecting the right merchandise rewards involves careful consideration of several key elements to ensure relevance and effectiveness:
- Recipient preferences and demographic relevance
- Alignment with brand image and messaging
- Budget constraints and cost-effectiveness
- Product quality and perceived value
- Fulfillment logistics and ease of delivery
Are merchandise rewards subject to tax or compliance regulations?
Yes, merchandise rewards may be subject to tax reporting and compliance regulations depending on the jurisdiction, the reward's value, and the recipient’s role or employment status.
