5,000+ Customers across 175+ countries trust Xoxoday to drive business growth
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Logo - UOB
Logo - Gulf Taeed
Logo - Infosys
Logo - Rakuten
Logo - Continental
Logo - CBI
Logo - Kennametal
Logo - Stellantis
Logo - SKF
Logo - Nexteer
Logo - SIEMENS
Logo - Freshworks
Logo - VISA
Logo - Western Digital
Logo - HSBC
Logo - Mercedes Benz
Logo - Mastercard
Logo - Microsoft
Logo - Adobe
Logo - Kennametal
Logo - AT&T
Logo - Gulf Taleed
Grammarly-Logo
Logo - Standard Chartered
Logo - Amazon
Logo - ADCB
Logo - TESCO
Logo - Shell
Logo - HP
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Mobile recharges made rewarding

Users can redeem talktime, data packs, and prepaid recharges directly from the Xoxoday Plum catalog.
Rewards cover major telecom providers, offering a wide range of options.
Recipients can use reward points or codes to offset the payment amount.
Recharges from ₹50 top-ups to full plans come with real-time confirmation.

Support for all major telecom networks

From everyday data recharges to talktime packs, users can choose how they want to redeem their rewards.
Prepaid mobile top-ups
Data boosters and talktime packs
Compatible with: Jio, Airtel, VI, BSNL, and others
Fast and secure, no login or app switch needed

Designed for utility, built for delight

Mobile recharges are practical, widely used, and instantly gratifying, making them a high-impact reward choice for diverse audiences.
Fits every budget
Works instantly, everywhere
Frictionless redemption experience
Partial or full payments through Reward Points or Reward Codes

Stay Connected with Utility & Top-Up Rewards

Where utility rewards fit best

 Utility and top-up rewards are versatile and work across internal, external, and partner-facing campaigns.

Employee spot rewards

Offer mobile recharge as an instant reward for performance, recognition, or quick wins

Customer engagement

Reward users after completing a referral, purchase, or feedback form with a prepaid recharge.

Surveys and research

Improve response rates by sending prepaid top-up links instead of cash or coupons.

Loyalty programs

Let users redeem loyalty points for mobile talk time, a practical and daily-use reward.

5000+ customers globally use Plum to fuel growth

"Very responsive with 100% uptime"

Thanks to Xoxoday, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielsen

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"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption  support that you guys provided.

Sandeep John -  Head of field marketing, SE Asia, Freshworks

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“A Superpower for growth marketers”

Xoxoday is that superpower that every growth marketers can do so much with! Xoxoday has been a great value adition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale -  Head of Growth Marketing, Xero

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"Increased rewarding efficiency - 52% of employee"

Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

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"100% customer resolutions within SLAs"

Xoxoday Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

Read case study
"Very responsive with 100% uptime"

Thanks to Plum, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - regional panel leader (Asia-Pacific), Nielsen

Read case study
"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption support that you guys provided.

Sandeep John -  head of field marketing, SE Asia, Freshworks

Read case study
“A Superpower for growth marketers”

Plum is that superpower that every growth marketer can do so much with! Plum has been a great value addition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale -  head of growth marketing, Xero

Read case study
"Increased rewarding efficiency - 52% of employees"

Our employees really like the Plum rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

Read case study
"100% customer resolutions within SLAs"

Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

Read case study